Why does this template work so well? Two reasons: First, when you dispel common myths, you drum up controversy. Controversy pushes people that agree (and disagree) with you to share your content. Also, when you roundup a bunch of “best practices”, and prove that they’re myths, you show off your knowledge and expertise.

The Myth Debunker Title

You have two options with your Myth Debunker title:

Highlight a single myth: “The ____ Myth Debunked (Plus 5 More ____ Myths That Drive Me Nuts)”

Or

Outline the number (and type) of myths you’re going to cover: 13 ____ Myths That Every ____ Should Know

Example: “13 SEO Myths That Every Online Business Owner Needs to Know”

The Myth Debunker Intro

Like the other blog post templates we covered in this guide, the #1 goal of your Myth Debunker intro is to grab your reader’s attention. Specifically, you want to let them know they’re about to learn the truth about your topic.

Attention grabber

Your first few lines should grab your reader’s attention. Specifically, highlight one common myth in your industry.

Example: ““If you think that SEO is as simple as ‘publishing great content on a regular basis’, then I’ve got news for you: that advice is completely wrong.”

Pro Tip: Don’t be afraid to show some emotion here. Let your reader know that these myths really get under your skin. This will help you form an emotional bond that turns your “reader” into a “follower”.

Promise to show your reader the real deal

Preview what’s coming next. Also highlight the fact that your post will be based on data… not hunches or opinions.

Good Example: “In today’s post, I’m going to show you the TRUTH about SEO. Not only will I reveal the 11 most common SEO myths on the planet, but I’ll show you new data from industry studies that can help you get on the right track.”

Myths Section

Here’s where you highlight (and break down) common myths in your space.

1. Background on the myth

Give your reader context on how this myth came to be.

Example: “Back in the early days of blogging and SEO, publishing content on a regular basis did work. Which is why this approach to content creation got so popular”.

2. Data or case study

Now it’s time to show your reader why this concept is a myth… and prove it with data.

Example: “However, fresh content isn’t as effective as it used to be. The main reason? There’s more content out there than ever before. So to grow your blog today, you can’t just publish a bunch of content. You need to publish epic stuff (like in-depth case studies and infographics). In fact, I grew my blog to over 5,000 visitors per month with only 11 total pieces of blog content.”

3. Why the myth is a myth

You’ve shown them the evidence. Now it’s time to explain why the myth is a myth.

Example: “How did I grow my blog with 11 posts while other blogs struggled to take off. Here’s the explanation…”

4. What to do instead

Example: “So if you’re looking for an alternative to publishing a new post every week, here’s the approach that I recommend trying out…”

The Myth Buster Conclusion

Recap of the most surprising myths

Example: “There you have it: 11 SEO and blogging myths. You may not have realized that publishing content on a regular basis doesn’t work like it used to.”

Reiterate that you showed them the truth (with data)

Example: “But as you saw, content marketing is now more about quality. Not quantity.”

Call to action

Example: “Now I want to turn it over to you:

Which of these myths did you find most surprising?”