Did you know that merely the way a company presents choices heavily influences consumer behavior? Apple, like many other companies, has recently made big moves to reduce its environmental impact. They've switched from plastic to biodegradable paper packaging and are using more sustainable materials. But when you look at something very trivial, like the default shipping option, you see that even a tech giant like Apple fails to handle the low-hanging fruit. When you currently order something on the Apple website, you are being #nudged towards the least sustainable delivery option 🤔. I mean, we all like to get our stuff quickly, but I would expect that waiting longer would result in paying less, so Apple can make smarter logistical choices. Surprisingly, such an obvious solution hasn't been implemented yet, especially considering the significant return on investment it could bring.
#nudge #apple #sustainable #consumerbehavior