This post is a side-by-side comparison of two competing products. Your Product Showdown provides a ton of value. That’s because you save your reader countless hours (and dollars) on a product that may not work for them.

Product Showdown Title

Here are the two things to include in your Product Showdown title:

First, the two (or three) products you’re comparing

Example: “Aweber vs. Mailchimp” or “Wix vs. Squarespace”

Second, note what these products do.

In other words, their category.

Example: “Aweber vs. Mailchimp: Two Email Marketing Platforms Compared” or “GNC Fish Oil vs. Optimum Nutrition: We Tested Both Supplements”

Pro Tip: Include the name of both products in your title (for example, “Aweber vs. Mailchimp”). These “product vs. product” keywords tend to get a ton of searches in Google.

Product Showdown Intro

(Quick) overview of what your post is all about

This is straightforward: let people know which products you’re reviewing. This lets your readers know they’re in the right place.

Example: “In this post I’m going to personally review two popular email marketing software products: Mailchimp and Aweber.”

Mention which product features you’re going to evaluate

This shows that you’re going to review the products in-depth. This is important because it demonstrates to the reader that you’re already did the hard work for them.

Example: “I dove deep into each platform to uncover the good, the bad (and the ugly).

Within each platform I evaluated:

• Cost/value
• Email deliverability
• Templates
• Ease of use
• Advanced features
• Autoresponders
• Customer support
• and more”

Encourage people to read the entire review

Here’s where you let your readers know that they need to read your entire review to get the whole scoop.

Example: “So make sure to read this review until the end. That way you can make the best decision for you.”

Product Overview Section

Overview of each product

Example: “Before I get into the review itself, I want to quickly let you know some important info on each platform…”

Who you are

This is important. Here’s your opportunity to show people that you have some expertise in this area. Even if you’re not an expert, you can at least tell your story of: “here’s why I tried both products”.

Example: “Because I started my WordPress blog on a shoestring budget, I went with MailChimp’s free plan. Overall, I was pretty happy with it. But I quickly realized that I’d the more advanced features only came with a paid MailChimp account…”

Feature-By-Feature Comparison

Here’s where you begin to break down each feature, one-by-one (and outline how the two products compare).

Example: “Who has the better email templates?” or “Which supplement has the most omega 3s?”

Pro Tip: Kick things off with the feature that your readers are most interested in. For example, if you find that your readers want to know which fish oil has the most omega 3 fats, start off with that feature.

Product Showdown Conclusion

Now it’s time to wrap things up. In many ways this is the moment your reader has been waiting for. They’ve read the feature comparison. Now they want to know which product you recommend.

Example: “Because it has a much more robust feature set, better deliverability, and support, I have to go with Aweber. If you’re on an absolute “zero budget” budget, then you might want to start with Mailchimp.

But if you have two pennies to rub together, I recommend going with Aweber. As you saw in this review, Aweber’s robust features are worth the slightly higher investment.”