Basics

Give whoever is being interviewed at your company all the context they need to succeed with the reporter and understand their goals.

• Reporter name:
• Reporter bio:
• Past coverage of the company or topic:
• Angle of the story:

Talking points

The best stories come back to the top 3 points you want to get across to your audience.

• Point 1
• Supporting details
• Point 2
• Supporting details
• Point 3
• Supporting details

Tough questions

Think through the hard or thorny questions the reporter might ask. Draft responses so that you're ready when these topics come up.

1. Question 1
2. Question 2
3. Question 3

Materials to share / action items

Include images, attachments, or data here that you know you'll want to share with the reporter. Or, use this section to capture their requests so you can follow up.

Sources